Brand24
Monitor, analyze, and engage with your brand's online presence effortlessly.
Watch Brand24 in Action
Key Takeaways
- What it is
- Monitor, analyze, and engage with your brand's online presence effortlessly.
- Best for
- Comprehensive Monitoring
- Advanced Sentiment Analysis
- Influencer Score & Hashtag Tracking
- Rating
- 4.6/5
What is Brand24?
Brand24 is a cutting-edge AI social listening tool that empowers businesses and individuals to monitor their online presence, track brand reputation, and glean actionable insights from social media, news, blogs, and beyond. Designed for marketers, PR professionals, and agencies, Brand24 simplifies the process of understanding and engaging with your audience on a deeper level.
Brand24 excels in providing comprehensive insights into brand mentions across the digital landscape, making it an indispensable tool for marketers, PR professionals, and businesses aiming to enhance their online presence. Its advanced analytics, combined with real-time monitoring and sentiment analysis, offer a strategic edge in managing brand reputation and engaging with the audience effectively. With its user-friendly interface and robust support system, Brand24 is poised to meet the diverse needs of its users, offering a seamless and productive social listening experience.
Who is Using Brand24?
Digital Marketing Agencies
For monitoring brand mentions and crafting data-driven strategies.
PR Professionals
To track media coverage and manage brand reputation effectively.
Social Media Managers
For monitoring social engagements, tracking hashtag performance, and responding promptly to conversations about their brand online, helping to boost social presence and customer loyalty.
SaaS Companies
For gathering customer feedback and competitive analysis.
Entrepreneurs
Leveraging insights to grow their brand and connect with their audience.
SEO Specialists
Identifying unlinked brand mentions across the web and converting them into backlinks, enhancing SEO, and improving the brand's overall online visibility.
Market Researchers
Collecting data on consumer behavior and industry trends, providing valuable insights that drive data-driven decision-making in various business sectors.
Uncommon Use Cases
Educational institutions for research purposes; Non-profits for campaign monitoring and engagement.
Key Features
Rating Breakdown
Pricing Plans
Free Trial
- Get started with a comprehensive 14-day free trial to experience Brand24's capabilities
Which Brand24 plan should you pick?
Start with Team if multiple users need shared monitoring; upgrade to Pro or Business for advanced AI and larger limits, or Enterprise for custom scale and API access.
Individual
Good for a single user monitoring a small brand with three keywords and 2,000 monthly mentions.
Team
Good for startups and small businesses that need unlimited users, seven keywords, and 10,000 monthly mentions.
Pro
Good for growing businesses and small agencies that need advanced AI features, real-time updates, and 40,000 monthly mentions.
Business
Good for scaling businesses and established agencies that need advanced reports, more AI capacity, and 100,000 monthly mentions.
Enterprise
Good for large organizations needing custom keywords and mention limits, unlimited users, API access, and enterprise support.
Brand24 Use Cases
Managing online reputation
Monitor brand mentions, sentiment, reach, and emerging issues across online sources.
Outcome: Identify reputation risks and respond faster.
Competitive analysis
Create projects for competitors and compare mentions, reach, sentiment, share of voice, and topics.
Outcome: Benchmark brand performance against competitors.
Lead generation
Track conversations, influencers, and relevant mentions to identify potential leads.
Outcome: Find prospects and opportunities inside ongoing discussions.
Collecting customer feedback
Analyze customer conversations, pain points, sentiment, and recurring topics around a brand or product.
Outcome: Understand customer needs and improve messaging or support.
Market research
Monitor industry keywords, audience behavior, competitors, market gaps, and emerging opportunities.
Outcome: Support positioning and market decisions with current conversation data.
Workflow Ideas with Brand24
Set up a brand-monitoring project
- 1Enter brand, competitor, or topic keywords.
- 2Choose the project language and create the project.
- 3Review mentions, filters, sentiment, and analysis dashboards.
Route important mentions to Slack or Teams
- 1Create a saved filter for the project.
- 2Connect Brand24 to Slack or create a Teams webhook workflow.
- 3Select the project and filter so matching mentions appear in the chosen channel.
Produce recurring market-insight reports
- 1Configure keywords, excluded terms, sources, and saved filters.
- 2Review mentions, topics, influencers, sentiment, and competitor comparisons.
- 3Generate PDF, Excel, CSV, PPTX, or scheduled email reports.
How Brand24 fits into your stack
Social Media Platforms
Seamlessly monitors major platforms like Twitter (X), Facebook, Instagram, TikTok, YouTube and more.
Slack Integration
View your company mentions directly in Slack.
AI-powered features
Sentiment Analysis, Topic Analysis, AI Insights, Brand Assistant, Influencer Analysis, Anomaly Detection
Pros
- +Real-Time Alerts: Ensures you're the first to know about critical mentions, allowing for swift action.
- +Deep Insights: Harnesses AI to distill vast amounts of data into actionable insights, saving time and enhancing strategy.
- +User-Friendly Interface: Intuitive design makes it easy for teams of all skill levels to navigate and extract value.
- +Exceptional Customer Support: Backed by a team of over 80 specialists, providing help and guidance whenever needed.
Cons
- −Learning Curve: New users may need time to fully leverage the tool's advanced features.
- −Overwhelming Data: The sheer volume of data tracked can sometimes be overwhelming without proper filters.
- −Cost for Small Businesses: While offering substantial value, the pricing may be a consideration for smaller businesses or solopreneurs.
Limitations & when to consider alternatives
Known limitations
- The free access period is time-limited. Brand24 offers a 14-day trial; access is restricted after the trial unless a paid plan is selected.
- Trial data has source-specific limits. During the trial, Twitter and Instagram collection is limited to 100 mentions per day.
- User capacity depends on the plan. Individual includes one user, while Team, Pro, Business, and Enterprise support unlimited users.
- API access requires a paid plan or add-on. API use requires an API key supplied by a Customer Success Manager and a qualifying paid account.
- The installable app requires internet access. The browser-installed Brand24 app does not support offline mode.
Look elsewhere when
- You need a permanently free plan rather than a trial.
- You need a downloadable native desktop installer.
- You need SSO or SAML authentication.
- You need offline access to the monitoring dashboard.
How to Use Brand24
- 1
Explore a wealth of resources, including video guides, webinars, and a comprehensive help center, designed to help users maximize the tool's potential from basic setup to advanced features.
Who is Brand24 For?
PR teams
Monitor brand mentions, detect crises, and receive targeted Slack or Teams alerts.
Marketing teams
Measure campaigns, sentiment, reach, competitors, influencers, and audience discussions.
Social media teams
Track conversations across social platforms and react to important mentions in real time.
Agencies
Manage multiple client projects, invite clients, assign project access, and create reports.
Enterprise teams
Use unlimited seats, API access, MCP, migration assistance, onboarding, and priority support.
Frequently Asked Questions
Is there a Brand24 iOS or Android app?
Yes. Native iOS and Android apps let users create projects, browse existing projects, and receive push notifications.
Which plan is the trial based on and how long does it last?
The trial lasts 14 days, is based on Pro features, supports up to 10 keywords and 30,000 mentions, and requires no credit card.
Can I try Brand24 for free?
Yes. Brand24 provides a free 14-day trial without requiring a credit card; continued use requires a paid subscription.
How can I download mentions to my drive?
Brand24 provides report and export options, including PDF, Excel, CSV, and PPTX formats.
How can I add users to my account?
Account administrators can invite colleagues or customers and grant global or project-specific access with permissions.
What is the API integration used for?
The API supports custom dashboards, data visualization, additional analysis, and integrations with tools such as Power BI or Looker Studio.
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