Zepic
Enhance customer engagement with automated marketing campaigns.
Watch Zepic in Action
Key Takeaways
- What it is
- Enhance customer engagement with automated marketing campaigns.
- Pricing
- Freemium · $35 per month · $394 per month
- Best for
- Unified Customer Experience Platform
- Zenie AI Engine
- Audience Segmentation
- Rating
- 4.5/5
What is Zepic?
Zepic is an AI-powered customer engagement and marketing automation platform. It is designed to unify data and channels, empowering marketers with tools to build deeper connections and drive business impact efficiently. Zepic simplifies the creation and management of marketing campaigns, making it ideal for businesses looking to enhance their customer interaction and engagement strategies.
Zepic stands out with its Zenie AI Engine, which transforms the way businesses handle marketing automation. Its ability to centralize data from multiple sources and provide real-time customer insights is a significant advantage, enabling businesses to craft personalized and effective marketing campaigns.
Zepic offers a robust solution for businesses aiming to enhance customer engagement with AI-driven marketing automation. Its comprehensive features, combined with the power of Zenie AI, make it an invaluable tool for marketers. Whether you're a small business or a large enterprise, Zepic provides the tools you need to streamline your marketing efforts and drive meaningful business growth.
Who is Using Zepic?
E-commerce Businesses
Utilizing Zepic to enhance customer engagement and streamline marketing efforts across multiple platforms.
Digital Marketing Agencies
Employing the tool for creating visually appealing and effective marketing campaigns.
Customer Support Teams
Leveraging Zepic's integration capabilities to manage customer interactions through various channels.
Retail and Hospitality Sectors
Using Zepic to personalize customer journeys and improve overall customer experiences.
Uncommon Use Cases
Adopted by educational institutions for teaching marketing strategies; Used by freelance marketers to manage multiple client campaigns efficiently.
Key Features
Rating Breakdown
Pricing Plans
Starter
Free
- Includes 100 credits, basic customer data platform features, segmentation, email campaigns, and 2 seats
Growth
$35 per month
- Includes 500 credits and everything in Starter, plus custom events, advanced objects, web tracking, custom domains, enhanced analytics, and 5 seats
Pro
$394 per month
- Includes 5,000 credits and everything in Growth, plus unlimited customization, advanced integrations, detailed reporting, multi-factor authentication, priority support, and 10 seats
Which Zepic plan should you pick?
Start with Starter for single-channel campaigns, upgrade to Growth for integrations and team access, and choose Pro or Enterprise for APIs, advanced automation, and larger operations.
Starter
Good for startups and small teams who need simple campaigns, broadcasts, and one channel.
Growth
Good for growing brands who need integrations, role-based access, triggered messaging, and omnichannel journeys.
Pro
Good for scaling brands who need APIs, webhooks, chatbots, advanced automation, and deeper integrations.
Enterprise
Good for high-growth organizations who need governance, custom reporting, advanced AI workflows, and dedicated support.
Zepic Use Cases
Abandoned cart recovery
Create triggered WhatsApp and email journeys for customers who leave items in their carts.
Outcome: Recover potentially lost sales through timely, personalized follow-ups.
Omnichannel customer journeys
Coordinate campaigns across Email, WhatsApp, and Instagram using shared customer context.
Outcome: Engage customers across their preferred channels.
Instagram comment and DM automation
Automatically respond to Instagram comments, direct messages, story reactions, and other interactions.
Outcome: Capture leads and respond to customer intent faster.
Customer segmentation
Use customer, behavioral, transactional, and engagement data to create dynamic segments.
Outcome: Target campaigns to more relevant customer groups.
Order and delivery communications
Trigger email or WhatsApp messages when orders are placed, delivered, or otherwise updated.
Outcome: Keep customers informed throughout the post-purchase journey.
Workflow Ideas with Zepic
Abandoned cart recovery
- 1Trigger the flow when a customer abandons a cart
- 2Wait for a defined time delay
- 3Send a personalized WhatsApp or email recovery message
Negative review follow-up
- 1Trigger the flow when a customer leaves a negative review
- 2Identify the affected customer segment
- 3Send a WhatsApp message within the configured delay
Welcome sequence
- 1Trigger the flow when a contact signs up through a website form
- 2Send a welcome email
- 3Send a timed follow-up message after subsequent activity
How Zepic fits into your stack
Browser
ZEPIC is a self-serve web platform for managing customer data, campaigns, channels, analytics, and team conversations without software setup.
Knowledge and files
Teams import files and CSV lists, model customer data with objects, and use that information for segmentation and personalized campaigns.
Automation and APIs
ZEPIC provides workflows, webhooks, Web SDKs, public APIs, service tokens, and custom integrations for triggering and synchronizing customer engagement.
Team chat and tickets
A shared Team Inbox centralizes WhatsApp and Instagram conversations, while integrations with Zendesk, Intercom, Freshdesk, and Kustomer bring support context into campaigns.
Pros
- +Data Centralization: Easily centralize customer and business data, freeing up time for more creative marketing efforts.
- +Real-Time Insights: Access actionable insights with real-time analytics, helping optimize marketing campaigns on the fly.
- +User-Friendly Interface: An intuitive design ensures that users can quickly navigate and utilize the platform without extensive training.
- +Scalable Solutions: Zepic supports businesses of various sizes, making it a versatile tool for growth and expansion.
Cons
- −Initial Setup Complexity: Some users may find the initial setup and integration of Zepic complex, especially when dealing with vast amounts of data.
- −Limited Offline Capabilities: As a cloud-based solution, Zepic requires an internet connection to function, which may be a drawback for businesses in areas with unstable connectivity.
Limitations & when to consider alternatives
Known limitations
- WhatsApp usage is billed separately. WhatsApp conversations incur additional usage charges based on message category, country, and conversation type.
- Starter supports one channel. The Starter plan supports any one channel of choice: Email, WhatsApp, or Instagram.
- Plan contact limits apply. Starter includes 5,000 contacts, Growth 10,000, Pro 25,000, and Enterprise uses custom limits.
- Event retention varies by plan. Web event retention ranges from three to six months, while flow and custom event retention is generally twelve months.
- Sensitive fields have feature restrictions. Sensitive fields cannot be used in campaign personalization, and encrypted-field search and reporting may be limited.
Look elsewhere when
- You need a native mobile app.
- You need SSO or SAML.
- You need model fine-tuning on your own data.
- You need image analysis or vision input.
How to Use Zepic
- 1
Create your account
Start with the 14-day free trial and select the plan or channel configuration that matches your campaign needs.
- 2
Connect data sources
Use native connectors, APIs, webhooks, or CSV import to bring customer, product, order, and event data into ZEPIC.
- 3
Build customer segments
Create lists and segments using customer attributes, behavior, transactions, and engagement activity.
- 4
Create campaigns or flows
Use the campaign builder or Zenie AI to create messages, triggers, delays, conditions, and multistep customer journeys.
- 5
Activate communication channels
Connect Email, WhatsApp, and Instagram as needed, observing channel-specific limits and usage charges.
- 6
Monitor results
Use dashboards, campaign reports, flow performance reports, and revenue attribution to evaluate and optimize performance.
Who is Zepic For?
Startups
The Starter plan is positioned for startups needing simple campaigns and single-channel engagement.
Growing brands
The Growth plan targets brands that need integrations, triggered messaging, and omnichannel customer journeys.
Scaling brands
The Pro plan is designed for advanced automation, APIs, chatbots, and deeper integrations.
High-growth enterprises
Enterprise supports governance, custom reporting, advanced AI agents, custom workflows, and larger operations.
Creators and e-commerce businesses
ZEPIC's Instagram automation and Shopify-focused capabilities support creators, merchants, and online brands.
Frequently Asked Questions
Is there a free trial?
ZEPIC offers a 14-day free trial with access to all features and no credit card required.
Which channels does ZEPIC support?
ZEPIC supports Email, Instagram, and WhatsApp, with channel availability and usage limits varying by plan.
Which plan supports APIs and webhooks?
Pro and Enterprise plans support APIs, webhooks, and custom integrations.
Can multiple users access one ZEPIC account?
Yes. Plans include multiple user seats, while roles and permissions let owners and admins control access.
Can I import data from another platform?
Yes. ZEPIC supports CSV imports, data mapping, and migration of contacts, data, and campaigns.
How does WhatsApp billing work?
WhatsApp usage is billed separately based on message category, recipient country, and conversation type.
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