Frase
Plan SEO content around competing pages and search data.
Watch Frase in Action
Key Takeaways
- What it is
- Plan SEO content around competing pages and search data.
- Pricing
- $49 per month · $129 per month · $299 per month · Freemium · $19 per month · $99 per month
- Best for
- AI Visibility
- Content Guard
- Frase Agent and Brand Hub
- Rating
- 4.2/5
What is Frase?
Frase helps content and SEO teams decide what to write, draft pages in their brand voice, and improve existing articles for Google and AI search. It checks search data and competing pages, then scores content for SEO and GEO, a measure of how ready it is to appear in AI answers. Teams can publish to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Content Guard connects ranking changes to proposed updates: it monitors selected pages for Google ranking or traffic drops, drafts a repair, and sends it back to the connected publishing system after approval. Separately, AI Visibility tracks whether AI search engines cite your pages and alerts you when that changes.
Frase is a fit for content marketers, SEO specialists, and agencies managing pages across one or more sites. Its scores and drafts can guide the work, but they cannot promise better rankings or AI citations, and someone still needs to review important changes. Reach for Frase when your team needs to research, publish, and keep improving search content.
Who is Using Frase?
SEO specialists
Search scores, audits, and Content Guard help them find and address pages losing ground.
Content marketers
Research, briefs, and brand-voice drafts help turn search opportunities into publishable pages.
Agency account managers
Client-ready reports help them share results across the sites they manage.
Growth marketing leads
AI Visibility shows where a brand is cited and how its share of voice changes.
Uncommon Use Cases
Frase Answers captures visitor questions as content ideas; MCP lets an outside AI tool run Frase research and publishing actions.
Key Features
Rating Breakdown
Pricing Plans
Starter
$49 per month
- $39 per month when billed yearly at $468 per year.
- 1 seat and 1 site.
- 10 articles and 50 audit pages each month.
- 7-day free trial; no credit card required.
Professional
$129 per month
- $103 per month when billed yearly at $1,236 per year.
- 3 seats and 5 sites; additional seats cost $29 per month.
- 40 articles and 250 audit pages each month.
- Optional pay-as-you-go capacity is off by default.
Scale
$299 per month
- $239 per month when billed yearly at $2,868 per year.
- 5 seats and up to 10 domains; additional seats cost $29 per month.
- 100 articles and 1,000 audit pages each month.
- Content Guard watches 300 pages; client-ready reports are exportable.
Enterprise
- Custom seats, domains, and limits.
- SSO and SAML, white-label reports, and a branded client portal.
- Custom API access and two years of history.
FraseCMS Free
Free
- 100,000 page views and 25 GB bandwidth per month.
- Includes structured data and llms.txt on each page.
- Pages display a small Powered by Frase badge.
FraseCMS Basic
$19 per month
- Hosting add-on billed on top of a Frase subscription.
- 250,000 page views and 100 GB bandwidth per month.
- No Frase badge.
FraseCMS Pro
$99 per month
- Hosting add-on billed on top of a Frase subscription.
- 1,000,000 page views and 500 GB bandwidth per month.
- Dedicated support.
Free SEO tools
- The GEO Score Checker provides a free first result without signup.
- The AI Visibility Checker shows a ChatGPT result free; an email unlocks deeper Perplexity and Gemini results.
Which Frase plan should you pick?
Start with Starter for one site; move to Professional for a team or multiple sites, and consider Scale for agency reporting across more domains.
Starter
Good for a solo marketer or freelancer managing one site with modest monthly article and audit needs.
Professional
Good for an in-house content team that needs three seats, five sites, and a content calendar.
Scale
Good for agencies and brands managing up to 10 domains with client-ready reports.
Enterprise
Good for large organizations that need SSO, white-label reports, or a branded client portal.
Frase Use Cases
Find the next content opportunity
Search data, competitor pages, and existing content help surface topics and gaps worth addressing.
Outcome: A prioritized set of content opportunities and briefs.
Draft a search-focused page
Frase Agent researches competing results and writes a draft against your brand profile.
Outcome: A draft ready for review and optimization.
Check AI search citations
Tracked prompts show whether named AI engines cite your pages and how that changes over time.
Outcome: Daily visibility tracking and alerts.
Refresh a slipping page
Content Guard detects Google ranking or traffic decay and prepares a proposed update.
Outcome: A reviewable fix to approve, edit, or reject.
Publish content to a CMS
Finished work can be sent to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Outcome: Content delivered to a supported publishing destination.
Workflow Ideas with Frase
Turn a search gap into a published article
- 1Review search opportunities and competitor gaps.
- 2Build a brief and draft in Frase Agent using your Brand Hub rules.
- 3Check the SEO and GEO scores, then publish to your CMS.
Find and repair content decay
- 1Choose valuable pages for Content Guard to monitor.
- 2Review a drafted repair when a page loses Google ranking or traffic.
- 3Approve or edit the change before it returns to your CMS.
Act on AI visibility gaps
- 1Track prompts and review which pages AI search engines cite.
- 2Choose a missing topic or page to address.
- 3Draft, optimize, and publish content for another visibility check.
How Frase fits into your stack
Content research and drafting
Frase turns search opportunities and competing pages into briefs and drafts, with brand guidance from Brand Hub.
Publishing systems
Finished work can go to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Search and AI monitoring
AI Visibility tracks citations from AI search engines, while Content Guard monitors selected pages for Google decay.
External AI tools
The MCP server and CLI let compatible AI tools run Frase research, drafting, optimization, and publishing actions.
Pros
- +Search visibility tracking: Monitors both Google performance and citations in named AI search engines.
- +Page repair workflow: Content Guard drafts an update when a monitored page slips.
- +Brand voice controls: Drafts can follow a profile built from your site or rules in Brand Hub.
- +Publishing choices: Supports four named CMS platforms plus FraseCMS.
- +Free SEO tools: The GEO Score Checker and AI Visibility Checker offer free checks.
Cons
- −Narrower than a full SEO suite: Its focus is content research, production, monitoring, and repair.
- −Plan limits: Article, audit-page, and monitored-page allowances vary by plan.
- −Human review matters: Rankings and AI citations are not guaranteed, and substantial page changes need approval.
Limitations & when to consider alternatives
Known limitations
- Monthly content allowances. Article and audit-page limits differ by plan; Starter includes 10 articles and 50 audit pages each month.
- Monitored page allowances. Content Guard watches 10 pages on Starter, 75 on Professional, and 300 on Scale.
- AI visibility is monitoring, not repair. AI Visibility reports citations and alerts on changes; it does not automatically fix content.
- Search outcomes take time. Frase says rankings and AI citations develop over the weeks after publishing and does not promise either outcome.
- Low-risk auto-apply is optional. Content Guard defaults to approval; substantial changes and statistic edits still wait for a human.
Look elsewhere when
- You need a guaranteed Google ranking or AI citation.
- You need a mobile app, desktop installer, or browser extension.
- You need a general-purpose AI tool for tasks beyond search-focused content work.
How to Use Frase
- 1
Start with a site or topic
Use Frase to review your site and search opportunities, or try a free GEO Score Checker result before choosing a plan.
- 2
Set your brand profile
Let Frase build a profile from your existing content or set tone, rules, and preferred terms in Brand Hub.
- 3
Choose a page or opportunity
Use research and audits to decide which new topic or existing page deserves attention.
- 4
Draft and check the content
Have Frase Agent prepare the work, then review its SEO and GEO scores and proposed edits.
- 5
Publish and monitor
Send approved work to a supported CMS and track Google performance or AI citations with the relevant monitoring feature.
Who is Frase For?
Solos and freelancers
Starter is built for people managing content for one site.
In-house content teams
Professional adds seats, sites, a content calendar, and higher monthly content limits.
Agencies
Scale supports multiple domains and exportable client-ready reports.
Brands with large content operations
Enterprise offers SSO, role-based access, custom limits, and branded client portals.
Frequently Asked Questions
Does Frase have a free plan?
Frase offers free SEO tools, including a GEO Score Checker and an AI Visibility Checker. The main platform is offered with a 7-day free trial, and the pricing page lists paid subscription plans.
How much does Frase cost?
Starter costs $49 per month with monthly billing or $39 per month billed yearly. Professional is $129 monthly or $103 per month billed yearly, and Scale is $299 monthly or $239 per month billed yearly.
Which publishing systems does Frase support?
Frase publishes to WordPress, Webflow, Sanity, and Wix, or you can host content on FraseCMS.
Can Frase track whether AI tools cite my site?
Yes. AI Visibility tracks citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI, with daily monitoring and alerts.
Does Frase publish changes without approval?
Content Guard asks for approval by default. You can opt in to auto-apply eligible low-risk fixes, while substantial changes and statistic edits still require human review.
Does Frase offer SSO?
Yes. The Enterprise plan lists SSO and SAML.
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