Product Information
BOSCO Features
BOSCO™ is an AI-powered digital marketing intelligence platform that enables marketers to plan their digital marketing budget more efficiently. The tool provides personalized reporting dashboards by combining internal marketing data with algorithmic modelling.
Key features and advantages include:
- Personalized reporting dashboards that enable data-driven decisions on digital marketing spend
- BOSCO™ Index that ranks the user's domain against its closest competitors in the same category
- Forecasting for future digital marketing performance with 96% accuracy
- Optimal allocation of online spend across all channels for maximum return on investments
- Resources for optimizing digital marketing budgets, such as events and blogs
- Expert data and marketing support to guide marketers through their digital marketing budget optimization
Use cases for BOSCO™ involve:
- Efficient planning of digital marketing budget
- Measurement of effectiveness of investments in organic and paid media channels
- Identification of sales opportunities and improvement of online footprint
- Forecasting of future digital marketing performance
- Maximization of return on investments in digital marketing
Trusted by multiple brands, BOSCO™ is a reliable tool for marketers who want to forecast their digital marketing performance and allocate their online spend efficiently.
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